Tag: business

Patagonia: Building A Strong Brand Out Of Old Clothes

MARC STOIBER – Every once in a while, a completely counterintuitive idea comes along, shakes up our assumptions, and becomes the new normal. I believe Patagonia Clothing’s Common Threads initiative is an idea like that. If you follow green business news, you’ll recall Common Threads making headlines a few weeks ago.

How Americans Can Get Up and Stand Up

DAVID SWANSON – In December 2009, psychologist Bruce Levine published an article at Alternet called “Are Americans a Broken People?” His timing couldn’t have been better. Americans of good will and bad analysis were suffering a severe fit of Obamanation withdrawal. The article was reposted everywhere, commented on endlessly, and responded to voluminously. (This was my response.) Levine has now developed his article into an important book called “Get Up, Stand Up.”