ERIN NIEMELA – As Israelâ€™s boots hit the ground in Gaza, Operation War Journalism rages on. Both Arab and Israeli war journalists weaponize rhetoric: False dichotomies (do we bomb or do nothing?) and a pro-violence worldview, among other deadly bullets. War journalism sells violent conflict â€“ â€œif it bleeds, it leadsâ€ â€“ and weâ€™re buying it. The violence in Gaza is partially a result of decades of media-distributed war products made from state-provided materials. War journalists escalate and prolong violent conflict. Their reporting choices, whether conscious or not, are harmful to citizens on all sides of violent conflicts, the Gaza crisis included.