Tag: green

Patagonia: Building A Strong Brand Out Of Old Clothes

MARC STOIBER – Every once in a while, a completely counterintuitive idea comes along, shakes up our assumptions, and becomes the new normal. I believe Patagonia Clothing’s Common Threads initiative is an idea like that. If you follow green business news, you’ll recall Common Threads making headlines a few weeks ago.

Green Transition is on the Global Agenda

HAZEL HENDERSON – Every country in the world is actively participating in preparations for Rio+20, the follow-up Earth Summit in Brazil, June 2012, to stimulate the transition to a green economy. The powerful 34 countries of the OECD (Organization for Economic Co-operation and Development) have a Green Growth Strategy; the EU views “a transition to a green economy is imperative;” the U.S. focuses on “elimination of fossil fuel subsidies;” and Switzerland calls for a “green economy roadmap.”