PALESTINIAN BDS NATIONAL COMMITTEE (BNC) – People of conscience around the world are rightfully shattered, enraged, and sometimes feeling powerless about Israel’s #GazaGenocide. Many feel compelled to boycott any and all products and services of companies tied in any way to Israel. The proliferation of extensive “boycott lists” on social media is a result of this. The question is how to make boycotts effective and actually have an impact in holding corporations accountable for their complicity in the suffering of Palestinians?