A C NIELSEN: Approximate number of studies examining TV’s effects on children: 4,000
Number of minutes per week that parents spend in meaningful conversation with their children: 3.5
Number of minutes per week that the average child watches television: 1,680
Percentage of day care centers that use TV during a typical day: 70
Percentage of parents who would like to limit their children’s TV watching: 73
Percentage of 4-6 year-olds who, when asked to choose between watching TV and spending time with their fathers, preferred television: 54