By Sara Schneider
Notogroup, a Portland-based, national executive search firm, has been awarded B Corp certification after undergoing a comprehensive examination of its business practices, by the nonprofit B Lab. Companies that are designated B Corps meet high standards for social and environmental performance, accountability and transparency.
As written on the B Lab website: â€œB Corp certification is to sustainable business what LEED certification is to green building or Fair Trade certification is to coffee.â€ As a B Corp, Notogroup joins well-known brands such as Ben and Jerryâ€™s, Patagonia, New Seasons Market and Warby Parker, as well as many other notable, smaller firms. There are 786 B Corporations in 27 countries in 60 industries.
To become a Certified B Corporation, the B stands for â€œbenefit,â€ a company is evaluated on its impact on the environment, its treatment of employees and its contribution to the community. The evaluation process is rigorous.
â€œAs the saying goes, â€˜nothing worthwhile comes easily,â€™â€ said owner Roy Notowitz. â€œNow, having been through the process, we can say sincerely that we made a giant step in becoming the company we always aspired to become.â€
Notogroup’s High Standards
As part of the B Corp process, the firm:
- Developed a code of ethics to align with its values and service standards;
- Established a more formal volunteer service and community program;
- Launched a process for measuring and reducing overall energy use;
- Incorporated social and environmental evaluation in performance reviews;
- Integrated the â€œbenefit missionâ€ into its operating agreement; and
- Clarified the companyâ€™s focus for social impact and the greater good.
The culmination of these changes ultimately resulted in Notogroup drafting a customized, 35-plus page employee handbook that specifies the companyâ€™s values, mission, policies and benefits.
â€œAs a service firm that helps client-companies identify and select top, executive-level talent, it is essential for us to be able to attract and retain a world-class team at Notogroup,â€ Notowitz explained. â€œWe now have a roadmap and the tools to follow through on our commitment being a great place to work for all the right reasons.â€
According to Notowitz, while achieving B Corp certification is an honor, it is not the finish line.
â€œWe have to continuously measure and evaluate our progress, and reapply every two years,â€ he said. â€œIt requires us to set a vision for the ‘change we seek’ and holds us accountable for living up to it.â€
Notogroup is an Executive Search Firm with a proven service model that takes into consideration the intricacies that effectively fuse leadership, culture, and business ambition. The firmâ€™s expertise, track record and reputation in consumer goods enable the team to attract the highest quality talent and opportunities for clients. Â For more information, contact Roy Notowitz.
About B Corps
The concept was introduced in 2007 by a group of entrepreneurs seeking to use the power of business to solve social and environmental problems. Today, there are more than 700 certified B Corps working to redefine what the definition of success is in business. They demonstrate a willingness to undergo a rigorous examination of their business practices, and evaluate their success based on their impact on the environment, their employees and the community at large.Î¦
Sara Schneider handles marketing for the Notogroup.