NAOMI ORESKES – Scientists have been seriously investigating the subject of human-made climate change since the late 1950s, but science failed to have the necessary impact in significant part because of disinformation promoted by the major fossil-fuel companies, which have succeeded in diverting attention from climate change and successfully blocking meaningful action.
MARGOT ROOSEVELT – The United Nations has long courted celebrities for its peace-keeping and anti-poverty efforts, from Mia Farrow and Ricky Martin to George Clooney and Angelina Jolie.
It is a mutually beneficial arrangement. Hollywood stars grasp at gravitas; the U.N. pushes for publicity.
Now the beleaguered multi-national agency, fresh from a disappointing round of climate negotiations in Cancun, wants something more concrete: actual story lines in movies, television and social media drawing attention to the dangers of global warming.